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“Ed Zitron: AI PR Maverick or Tech Critic? The Dual Strategy Marketers in Michigan Can Learn From” 

 October 29, 2025

By  Joe Habscheid

Summary: Ed Zitron's dual role as both a public relations agent for AI companies and a harsh critic of the AI industry presents an intricate narrative of inherent contradictions, a nuanced critique of technological growth, and the pursuit of moral authenticity. This post unravels his position, his motivations, and the broader context within which he operates, targeting professionals in Michigan's legal, medical, and consultancy fields.


Ed Zitron seems to thrive in a paradox. He runs a boutique public relations firm, EZPR, guiding companies in carving a favorable public image while simultaneously attacking the tech industry's elite on his podcast, newsletter, and social media. In a time where authenticity and transparency are demanded by the public, his dual existence becomes an enigma.

Challenging the Giants

Zitron’s bold criticisms spare no words. He unapologetically labels industry stalwarts like Sam Altman of OpenAI and Mark Zuckerberg with terms far from the polished language typically associated with public relations. These critiques arise from a deep aversion to the fiscal irresponsibility he observes in industry practices—the billions burnt in the pursuit of innovation without immediate accountability being a sore point for him.

Impacts on Public Relations

Curiously, Zitron's outspoken nature seems not to harm his PR business. He maintains that his harsh evaluations are not personal but rooted in business efficacy. His ability to separate his biting public commentary from his professional responsibilities suggests a nuanced understanding of his client’s perspectives, a skill that might resonate with attorneys and consultants managing diverse professional relationships.

Building a Loyal Following

Despite—or perhaps because of—his unfiltered critiques, Zitron garnered a substantial following. His podcast, "Better Offline," and newsletter, "Ed Zitron's Where's Your Ed At," serve as platforms for his opinions, resonating with those who disapprove of unchecked technological advancements. Through engaging critiques, he offers his audience not just journalism but a moral framework to assess AI advancements critically.

The Duality of Ed Zitron

Zitron's approach to technology is unique; he shares both enthusiasm for what tech could achieve and disdain for what it currently represents. His public rhetoric against AI shares space with his PR pitches promoting AI clients, threading a confusing narrative for some. It's in this tension you find his essence—an advocate for the ideal internet, disillusioned by current realities.

Friends, Computers, and Causality

Ed’s attachment to technology is deeply personal. His love for computers stems from early connections formed online during a childhood marked by bullying, fostering a view of tech as a social enabler rather than a simple tool. To him, exploiting technology akin to corporate greed feels personal, a betrayal of the sanctuary it offered him and countless others in their formative years.

The Usual Suspects

Zitron remains fierce in his denunciation of AI, but he's candid about working with AI clients. The contradiction doesn't seem to faze him, pointing to an inherent separation between systems that offer genuine value and those that don’t. His reflection on 2021 as the catalyst for tech's current trajectory offers a narrative of lost opportunity—where companies prioritized growth over integrity, as seen in medicine or consulting fields embracing technology.

The Moral Reckoning

Zitron positions himself as a harbinger of reckoning within the tech industry, articulating fears of degradation and a culture pursuing unsustainable growth. Yet, his message feels more like a plea for a return to authenticity and utility—a reminder that technology's purpose should align closely with principles of broader societal benefit.


Ed Zitron’s story might resonate with professionals across Michigan's towns like Ann Arbor, Grand Rapids, and Detroit—industries often caught between innovation and ethical responsibility. Whether navigating patent law, medical ethics, or consultancy, there’s much to glean from his more human-centric outlook on technology’s future.

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Joe Habscheid


Joe Habscheid is the founder of midmichiganai.com. A trilingual speaker fluent in Luxemburgese, German, and English, he grew up in Germany near Luxembourg. After obtaining a Master's in Physics in Germany, he moved to the U.S. and built a successful electronics manufacturing office. With an MBA and over 20 years of expertise transforming several small businesses into multi-seven-figure successes, Joe believes in using time wisely. His approach to consulting helps clients increase revenue and execute growth strategies. Joe's writings offer valuable insights into AI, marketing, politics, and general interests.

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